When designing our zodiac collection, we didn't want to settle for simply placing symbols on a hat. We reinterpreted the character, energy, and values represented by each sign using a modern design language suitable for everyday wear.
Leo represents a character that stands out with self-confidence, leadership, courage, and a strong presence. We built the story of this model by drawing inspiration from the striking energy and natural charisma of the Leo sign.
By bringing orange and white together, we aimed to create a bold, vibrant, and energetic look. The high-density 3D Leo embroidery on the front provides a powerful focal point, while the star details and symbols representing the Leo sign complete the design's character.
With the Leo symbol featured on the visor, we made the sign's most iconic emblem an essential part of the design. We highlighted the Leo date range with the "July 23 – August 22" text on the left side, while the "THE WORLD IS MY STAGE" embroidery on the back expresses the Leo spirit—confident, bold, and center-stage—with a short but impactful message.
While designing this model, we aimed to make its energy felt through every detail, not just the colors. From the embroidery and symbols to the typography and stitching, we structured all elements as parts of the same story. The result is a unique, character-driven RustandRich hat that goes beyond everyday use, bringing together the self-confidence, charisma, and strong presence of the Leo sign with a modern design language.