While creating the Unemployed design, we wanted to add a humorous touch to today’s youth’s perspective on working life, the daily hustle, and the constant pressure to be productive. We placed the term “Unemployed” at the center of this approach.
We developed the large patch on the front panel as the main character of the design. By highlighting the “Unemployed” text with 3D embroidery, we ensured the message is noticed at first glance. We continued the same humorous language with the “NO WORK PLAY HARD” full embroidery patch on the side. With the slogan under the visor, we carried the design’s narrative into a detail not visible at first sight.
By bringing together plaid patterns, blue mesh, and vibrant orange details, we created a young, energetic, and unconventional look. We consciously layered different patterns, colors, patches, and slogans. In doing so, we designed a trucker hat that offers a new detail from every angle and clearly showcases its own character.
With Unemployed, we made a small nod to today’s endless work pace and transformed this message into a fun design language through color, embroidery, slogans, and details.